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07th Sep 2023

Pumpkin spice make-up is trending for autumn and it’s as gorgeous as it sounds

Ellen Fitzpatrick

While the weather this week doesn’t seem to have gotten the memo yet again, it’s officially autumn and that only means one thing in the world of beauty – there’s a new trend we need to hop on.

With Pumpkin Spice Lattes returning to every Starbucks and even every cafe around, there’s now a makeup look to match.

As we try to get ahead of the trends, the latest is definitely set to surge and it reminds us so much of our favourite fall drink.

The rise in ’90s-inspired earth-toned beauty is certainly rising and with this look, we have a stunning balance between goth glam and the monochromatic trends that have been floating around recently.

If you’re trying to imagine what this looks like, we got you. Think of a darker, more autumnal monochromatic makeup look, meaning your eyeshadow and liner should be matching your bronzer and highlighter, as well as your lips.


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A post shared by Makeup Artist Patrick Ta (@patrickta)

Basically, it’s more or less the same thing we’ve been seeing all over TikTok for months, just in a different colour. The same way that strawberry girl make up used pinks and reds for the look, this is the same but more browns, bronzers and earth-toned colours.

This trend is sustainable in a way, it’s taking the summer trends and repackaging them for the new season.

“Brown tones complement a wide range of skin tones and offer a simple method to enhance your daily makeup,” Mat Wulff, professional makeup artist and Ulta Beauty Pro team member, tells Glamour. “The monochromatic look is also universally appealing and adds a finishing touch to your entire ensemble.”

As many may be aware, the pumpkin-spice makeup trend is nothing overly new, it now just has a drink-themed name.

Celebrity makeup artists Patrick Ta, Hung Vanngo, Nikki Wolff, and Ash K Holm are known for the style, with clients like Anitta, Vanessa Hudgens, Lori Harvey, Gigi Hadid, Shay Mitchell, and Florence Pugh all donning the look.

“Using your bronzer as eye shadow is a clever way to bring warmth and depth to your eyes while matching the tone on your cheeks for a cohesive look,” says Wulff.