You don’t need a lot of skincare products to get good skin

From skincare to makeup and fragrance, clever advertising and great quality products are what makes a brand successful.

But did you know, some terms you'll see commonly used are actually a bit misleading, and don’t necessarily mean what they say.

Beauty experts at Libertylondon.com therefore debunked five of the most common skincare marketing claims.

Here’s what you need to know:

‘Dermatologist tested’

The term ‘dermatologist tested’ doesn’t make a product safer or more trustworthy.

The term is not defined by law. You could pay a self-appointed dermatologist to dab a bit of product on their skin, and you’d be able to use the phrase on your product.

Can you shrink your pores?

Honestly, no. The size of your pores is determined by your genetics, so you can’t permanently shrink them.

However, with an effective daily cleansing routine you can minimise their appearance.

‘Natural’ or ‘chemical free’

Products labelled with these terms are not necessarily of better quality.

There is no agreed-upon legal definition of what constitutes ‘natural’.

Facelift in a bottle

No skincare products can work as well as cosmetic procedures - it’s impossible.

Cosmetic procedures do things to your skin that products simply can not.

Simplicity is key

You don’t need a lot of skincare products to get good skin.

Simplicity is key when it comes to skincare - don't be fooled by the latest trend of a 10-step routine.

A targeted, streamlined approach can often yield better results.

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