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19th Feb 2018

Urban Decay are launching a new mascara range and it may be our favourite yet

Keeley Ryan

Urban Decay have hit the mark time and time again over the last few weeks.

First was the vibrant and sparkling collaboration with Kristen Leanne, then the (kind of adorably sized) Naked Petite Heat.

Not to mention the Backtalk palette emerging on social media.

And now Urban Decay have announced their latest launch – and we’re absolutely over the moon.

In honour of National Lash Day, the company confirmed they are bringing out a range of “super vivid” coloured mascaras.

The Double Team Special Effect Coloured Mascara looks like it comes in a variety of colours – including purple, teal, gold, blue and silver.

The news was confirmed on Monday afternoon when the company released a short video on Instagram.

The double-sided mascara is described as having a cream shade on one side, with a shimmer shade on the other.

The video was captioned:

“We’re taking the colored mascara trend to the next level with super-vivid colors and metallic finishes.

“Tag the color junkies in your life that are going to FREAK OUT when they see our all new Double Team Special Effect Colored Mascara!”

There’s no word on a release date just yet, but we’ve reached out to Urban Decay for more information – and will keep you posted.