You know it’s going to be good.
Beauty brand, The Ordinary, has been getting heaps of attention recently, and although the brand was originally a skincare line, people are now obsessed with its foundation.
Two foundations launched in April, Lightweight Serum Foundation and High Coverage Foundation, and they have been getting rave reviews across the board, as you’ll see from the below tweets.
When it first launched, there was a waiting list of over 20,000 people and it’s currently in stock on ASOS, retailing at €8.11 in 18 shades, but it won’t hang around for long.
Finally ordered The Ordinary foundation, only been waiting about 4 months for it to come in stock ??
— nixie af (@nixiealice) October 2, 2017
What’s all the hype about?
Well, The Ordinary is extremely affordable (serums under €10) AND the products do what they say, getting rave reviews from beauty experts.
The skin care products boast ingredients like vitamin C, niacinamide and retinoid which deliver high-performance results but without the high-end price tags.
The Canadian-based beauty line belongs to the DECIEM family which also looks after Hylamide, NIOD, The Chemistry Brand, The Ordinary, Stemm, Fountain, Hair Is Fabric and WhiteRx.
Both options come in 21 shades and people are delighted with the fact that it’s affordable, long-lasting and does exactly what it says on the tin.
If you have tried the ordinary skincare, what’s good? Spoiler I tried the full coverage foundation today and I’m in love ?
— Amy Mulligan (@aaamymulligan1) October 11, 2017
Guys, my foundation lasted for 11 hours guys no touch up gaiz.
Say hell yeahhhh too THE ORDINARY FOUNDATION!!!
— – (@WXYZ______) October 10, 2017
Coverage foundation from The Ordinary/@deciem is amazing! Finally had my shade in stock ??
— Fiona Logan (@FionaRawr) October 8, 2017
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The ordinary serum foundation is beauuutifullll?
— Emily (@emilycartney) October 7, 2017
The ordinary coverage foundation is really speaking to me
— Aisha ? (@aishaxahmada) September 30, 2017
Yep the ordinary foundation is my new fav I’m so happy I got my shadeeeee ?
— Reggie 616 (@Shaynatcha) September 26, 2017
Thursday treat it is…