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Beauty

09th Oct 2018

The Ordinary is closing down due to alleged ‘major criminal activity’

Olivia Hayes

It’s one of the most renowned beauty brands.

If you’re a fan of cosmetics then you have certainly heard about The Ordinary.

The brand is infamous for its affordable range of products. In recent years it has been getting heaps of attention, and although the brand was originally a skincare line, people because obsessed with its foundation and makeup sets.

However, the founder of the company, Brandon Truxe, took to Instagram last night to say that the brand, along with its big sister company Deciem, will be shutting down until further notice.

And the reason behind the closure? Apparent “major criminal activity.”

View this post on Instagram

Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remedè, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estée Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. ?? ?. It’s clear now. @esteelaudercompanies @richardbranson @realdonaldtrump @gowlingwlg_ca @zuck @musicianjessecook, et. al.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

In a video posted to the social networking site, Brandon said: “This is the final post of Deceim, which we will shut down all operations until further notice, which will be about two months.

“Almost everyone at Deciem has been involved in a major criminal activity which includes financial crimes and much other. You have no idea what a soldier I’ve been for more than thirteen years.”

He ended with: “It’s all ending now.”

In the caption of the video, he also wrote a lot of incomprehensible sentences, and called out some major Hollywood stars – although it’s not known what he’s calling them out for.

He said the business will be shut down for two months, so we’re going to have to wait to see how this pans out.