Women participating in the Miss Universe 2015 competition have posted no make-up selfies in support of the #ConfidentlyBeautiful campaign.
The Miss Universe Organization (MUO) said it wants to use the trending hashtag to “empower women to be self-confident and strive to be their personal best”.
A photo of the newly-crowned Miss Universe 2015, Pia Alonzo Wurtzbach, was posted today with the caption: “my first day as Miss Universe has officially begun. Starting it off fresh-faced and confidently beautiful”.
My 1st day as #MissUniverse has officially begun! Starting it off fresh-faced and #ConfidentlyBeautiful ? pic.twitter.com/cA3aU40Vmb
— Miss Universe (@MissUniverse) December 21, 2015
A number of Miss Universe contestants have also got behind the campaign, including Miss Ireland, Joanna Cooper.
My makeup free selfie in honour of the @MissUniverse confidently beautiful motto! #ConfidentlyBeautiful pic.twitter.com/pnhrC27dIK
— Joanna (@joannacoops) December 17, 2015
Miss Universe 2014, Pauline Vega, also showed her support, posting the below photo to Twitter.
Every #MissUniverse is #ConfidentlyBeautiful. Are you? Show us your no-makeup selfies with #ConfidentlyBeautiful. pic.twitter.com/evBiPFSsWb
— Miss Universe (@MissUniverse) December 16, 2015
So did Miss Bahamas 2015 – Nichole Penn
Preliminaries today! Woke up fresh faced and ready to do this! @MissUniverse #MissUniverse #Confidentlybeautiful pic.twitter.com/Uucr04gSxK
— Toria Nichole (@Toria_Nichole) December 16, 2015
And Miss Australia – Monika Radulovic
Here is my no-makeup selfie to demonstrate that @missuniverse doesn't need makeup to be #ConfidentlyBeautiful !!! pic.twitter.com/9L5aDq1aF4
— Monika Radulovic (@Monika_Rad) December 16, 2015
And Miss Dominican Republic – Clarissa Molina
My best tool to compete is my inner beauty #MissUniverse #ConfidentlyBeautiful pic.twitter.com/VFOp6CuqL9
— Clarissa Molina (@ClaryMolinaRD) December 16, 2015
And Miss Argentina – Claudia Barrionuevo
#Missuniverse #ConfidentlyBeautiful #Argentina @MissUniverse pic.twitter.com/1Lf9bT4BiN
— Claudia Barrionuevo (@CLAUDIAMUA2015) December 16, 2015