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12th Jan 2018

YouTube’s most popular concealer has been revealed and it’s less than €6

Can't go wrong, really.

Jade Hayden


We’ll take 20.

If there’s one product in your makeup bag you don’t want to be scrimping on, it’s concealer.

It does everything.

Hides blemishes. Makes pores look decent. Acts as a desperate replacement for foundation if you don’t happen to have any with you at the time.

Yep, concealer is very sound indeed.

It’s a bit mad then that the most popular concealer on YouTube this year (according to My Market Insight) costs less than €6 and is widely available in Boots, Superdrug, and loads of other generic chemists.

Mad, but incredible.

Collection Lasting Perfection Concealer is the product in question and it’s not just YouTube that it’s been pretty popular on either.

Boots reviews show that users of the concealer are only delighted with its effects.

“Constantly buying this, amazing dupe for all the high-end brands. Highly recommend,” wrote one person.

This is my go-to concealer. I use for under eye, highlighting and spot coverage and it does the job,” said another.

However, others weren’t too impressed with the product, saying that it didn’t live up to the “hype.”

“It’s a good consistency and doesn’t feel too heavy under the eye. However, the product is very thin,” complained one person.

Another said that they ended up “orange” after using the concealer.

They wrote:

“I got this product because my friends said it was really good however when I got it I realised that it reacts with the air. and go

“WheI i first put it on it was fine and at the end of the day it was horrible.”

Either way, the concealer is only €5.79 so you can’t really go wrong.

Unless you go orange, that is.