When Rihanna first launched her stunning Fenty Beauty cosmetics line, customers couldn’t get over the sheer number of shades on offer.
Rihanna had created a range of foundations to match almost every skin colour.
There were 40 in all and, unlike many other cosmetics lines out there, Fenty foundations were diverse enough to include something for people of all skin tones – not just white.
That’s why when a Rihanna fan decided to dress up as her favourite shade of Fenty (Pro Filt’R 450), it was nothing short of iconic.
… And proof that if you care enough to actually diversify your products, people will thank you for it.
And dress up as them for Halloween.
Understandably, Rihanna herself was only delighted by the costume.
She shared it on her Instagram account yesterday where it has already received over 800,000 likes and 6,000 comments.
Not bad for a look that consists only of a brown dress, some hoops, and a white cap.
Fenty Beauty may have completely changed the game for people of colour, but it’s also given albino women the opportunity to finally find a foundation that matches their skin tone.
Since Fenty’s launch, the collection has received many reviews from albino women praising the foundation line’s inclusivity of people with all shades of skin.
A few months back, Krystal Robertson shared her thoughts about one of Fenty’s lightest shades on her Instagram account.
As Krystal has no pigment in her skin, she said she always used to struggle to find a foundation that didn’t make her face look orange.
“I had a small freak out today…my neck and face finally match each other.
“Didn’t realize I was this light. Loving the feeling of the foundation so far tho. Also, I’m albino I have no pigment so it be hard to get a nice match… always end up orange.
“Now, I’m rethinking all those times I went orange.”
She even went so far as to say that she had finally found her “perfect match” foundation.
Fair play, Rihanna.