Search icon


28th Jan 2015

#EffYourBeautyStandards – Plus-Size Model Lands Contract After Viral Twitter Campaign

Tess started the campaign when she noticed there was no diversity in the modelling world.

The latest model to embrace her body is a stunning US lady, Tess Holliday, who proves there’s a change coming to the beauty industry.

Tess always dreamed of being a model, but when she was told that her UK Size 24 frame ‘didn’t fit the model bill’, the young woman decided to take things into her own hands.


Starting the campaign #EffYourBeautyStandards, Tess wanted to reinforce that beauty comes in a range of forms. The message seems to have hit a nerve too – with the campaign going viral across a half a million Facebook messages and 350,000 Instagram posts dedicated to showing the world that women like Tess are a role model.


The model posts images of herself, alongside mantras and inspirational quotes, including:
“I hope this makes you realize that it’s okay to be yourself, even if you happen to exist in a fat body. I’m sexy, confident & give no f*cks. Also, f*ck anyone for saying otherwise.”

Anna Shillinglaw, director of the modelling agency who later signed Tess, explained the company’s decision to add the model to their books:

“I think we’re the only agency with a model of her size. She is by far the largest model I have in the [Curves] division.

“I started following her, and saw how many followers she had—more than most models. She’s such an important role model for so many women.”