One thing we’ve realised is that the grass is always greener when it comes to appearances.
While most of the straight-haired ladies on the Her.ie team longed for bouncy curls when we were younger, those with perfect ringlets were begging their mothers for a hair straightener.
Dove decided to tackle this issue in their latest campaign video after discovering that just four out of ten curly-haired girls thought their hair was beautiful.
The Love Your Curls footage contains some heart-breaking interviews with young girls who dislike their appearance and hopes to put across the message that if we set a good example by embracing our curls, then the next generation will too.
