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09th Dec 2019

The Beauty Hall at Brown Thomas is officially home to DECIEM’s first Irish boutique

Rebecca O'Keeffe

brown thomas

We’re so excited to go shopping!

The Beauty Hall at Brown Thomas Dublin unveils DECIEM’s first Irish skincare boutique just in time for Christmas gifting.

DECIEM, also known as The Abnormal Beauty Company, is the mothership brand famed for democratising and disrupting the beauty industry and celebrated for stripping back unnecessary packaging and removing notions and barriers surrounding ingredients.

DECIEM’s multi-award-winning brand The Ordinary paved the way and now DECIEM welcomes next-generation skin care brand NIOD along with the exclusive launch of Hylamide; all available at Brown Thomas Dublin and

The new DECIEM destination will host skincare and makeup ranges alongside gift sets by The Ordinary, in addition to skincare from NIOD and will exclusively house Hylamide.

The Ordinary offers skincare and skincare-led foundations based on tried-and-tested chemical compounds in simple, no-fuss packaging.

Science and skincare fans who understand chemical ingredients can adopt powerful products at highly-affordable prices. Hylamide also offers a colourful science-led approach to everyday skincare but presents user-friendly collections for customers wishing to match their skincare routines to their lifestyles.

NIOD is more scientific and focuses on long-term results made with next-generation technology pushing the limits of science in skincare in everyday luxe packaging.

Hylamide’s skincare is a modest collection of multi-depth, multi-function formulas, using a range of molecular sizes in their formulas, using the very latest in next generation active ingredients. Hylamide promotes optimum skin performance with minimalist regimens.

Hylamide simplifies caring for skin without compromising on efficacy and requires minimal regimens with maximum, instant results.

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The Ordinary offers many different oils, and we really love them all, but it’s officially winter here in Canada and we’re extra in love with The Ordinary 100% Organic Virgin Sea-Buckthorn Fruit Oil. ?⁣ ⁣⁣ ⁣ Our Sea-Buckthorn Fruit Oil is derived from the pulp of the Sea-Buckthorn berry. It is a high-purity, organic, unrefined, virgin oil for nourishing and protecting the skin. ⁣?⚔️ ⁣⁣ ⁣ Sea-Buckthorn Fruit Oil contains omegas 3, 6, and 9, which help to protect the skin from visible signs of aging while supporting the skin’s overall barrier function. It also contains tocopherol (Vitamin E), carotenoids, and lycopene that all help to protect the skin from environmental stressors and maintain the skin’s normal barrier function. If that wasn’t enough, this oil contains a very high concentration of rare palmitoleic acid (Omega 7) for nourishing and protecting the skin.⁣ ⁣⁣ ⁣ It also offers other fatty acids such as:⁣ ⁣⁣ ⁣ ? Palmitic Acid⁣⁣ ? Stearic Acid⁣⁣ ? Oleic Acid⁣⁣ ? Linolenic Acid ⁣ ⁣⁣ ⁣ Sea-Buckthorn Fruit Oil is very concentrated, and offers a distinct (very intense) natural orange-red hue due to its high carotenoid and lycopene content. ⁣Please note that a very small amount is meant to be diluted and mixed into other creams or oils for easier application. Keep in mind that the oil’s hue can stain light fabrics and the colour of this oil may remain on your skin until it is washed off (yes, it’s meant to do that ?). (CA$14.90/US$14.90/AU$24.90/£14.90/€14.90) ✨

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NIOD (Non Invasive Options in Dermal Science) is the next-generation beauty brand to improve not just the health but also the integrity of skin. All skincare products use the latest of skin technologies to fulfil all the needs of your skin.

The Copper Amino Isolate Serum is the ultimate anti-aging concentrated treatment, and works deep into your skin to prolong natural healing and repairing. This not only helps to improve skin, but also slows down the aging process from the core.

The brand recommends using the Multi-Molecular Hyaluronic Complex after the serum.

The Complex is the alternative to using fillers as the blend of 12 forms of hyaluronic compounds target and treat all areas of your skin for visible results of plumper, more hydrated and younger looking skin.

Happy shopping folks!