Homesickness can hit in any number of heartbreaking ways.
It can be a longing for a hug from your mum; or the the feeling of FOMO seeing all of your gang back home on a night out – and sometimes it’s just a hankering for a decent dressed chip.
There’s new hope that Irish emigrants will soon be able to get curry and garlic chips abroad thanks to a legal ruling today.
Supermac’s has won its case against McDonald’s to have its Big Mac trademark cancelled across Europe.
The European Union Property Office said today that the international fast food chain had not proven “genuine use” of the Big Mac trademark as a burger or a restaurant.
McDonald’s had previously blocked Supermac’s plans to expand into the UK and Europe on the basis that the name ‘Supermac’s’ is too similar to the term ‘Big Mac’.
Today’s decision paves the way for Supermac’s to launch into markets outside of Ireland.
McDonald’s tactics consisted of “trademark bullying”, Supermac’s owner Pat McDonagh said today.
“Just because McDonalds has deep pockets and we are relatively small in context doesn’t mean we weren’t going to fight our corner,” he told RTÉ.
Supermac’s was founded by McDonagh in Galway in 1978 and is still run by the family today.
