Olivier Rousteing, creative director of Balmain, has unveiled his new family-themed fashion campaign and it’s A-MAZ-ING.
It stars a few famous sibling duos including Kendall and Kylie Jenner, Gigi and Bella Hadid and Joan and Erika Smalls.
Kendall and Kylie star in the newest Balmain campaign
Kendall shared a striking image from the campaign on her Instagram account with the caption “when sis don’t do as I say” and we can imagine that things get pretty heated when the sisters have a disagreement.
Speaking about the campaign, Olivier said that it is “a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.
Bella and Gigi Hadid also star in the campaign
“Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support, and love that family members can provide to one another”.
Joan and Erika
“Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support, and love that family members can provide to one another”.
Joan and Erika
