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Published 17:24 6 Apr 2020 BST

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So how does it work?
If you are new to colour-correcting hair care, purple products neutralize warm tones in hair by depositing violet pigment throughout, cancelling out any orange, red, or yellow undertones that naturally appear in light hair colours (and which are what makes our hair look brassy after a while). The purple pigments will keep your colour looking ashy and light, almost as if you are using an at-home toner.
The beauty of it? You will extend your time between each visit to your colourist, meaning it will end up saving you both time and money – and frustration and despair now in these no-salon times too.
What I love about Redken compared to other brands I have tried, is that this shampoo feels super-gentle on my hair, and doesn't leave it feeling dry or brittle or static, like so many others do. Ideally, you don't need to use it for every wash, maybe just once a week or even once a fortnight, and you will see the result.
My hair colour, despite having not seen in the inside of a salon since the start of February, still looks glossy and clean, and by using the conditioner from the same series, I am also making sure it stays strong and nourished too.Style
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4TH ARQ is having its first ever warehouse clearance sale and you can’t miss it
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