Bloggers have copped a lot of flak for promoting fast fashion – could this put an end to that?
There are clothing websites that we always see our favourite influencers tagging in their posts.
Lately we’ve noticed a new one popping up – Borrower Boutique.
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As it turns out, the Dublin-based business is exactly what it sounds like. Customers simply rent pieces, wear them and then send them back.
There are loads of beautiful brands to opt for, from Rixo and Maje to Realisation Par and Alice + Olivia.
We’ve seen Louise Cooney and Niamh Cullen both wearing pieces from Borrower Boutique.
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Models Thalia Heffernan and Roz Purcell are also fans – and so are we.
The concept acknowledges our desire to have new clothes all the time but also recognises that we won’t wear some fancier pieces more than a few times – especially if we’ve taken photos in them.
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As well as bringing us fabulous bits without having them clogging our wardrobes, the Borrower Boutique’s business model could help us tackle our carbon footprint.
With the fashion industry being one of the most polluting in the world, anything that helps us enjoy and share clothes and reduce the amount we buy is a major positive in our books.
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Something to bear in mind next time you’re planning an outfit for a big event.
