Do you ever wash your hair on holidays – or away from your home anyway – and think to yourself – wow, my hair feels really different?
In Ireland, water hardness is a natural characteristic of much of our drinking water supply. Hard water contains high levels of natural minerals absorbed from rock and soil, something which reflects the geological characteristics of our landscape.
My 11-year-old niece said it well a few weeks ago when she visited from Norway: “Why does water taste thicker in Ireland than at home?”
And she is not wrong – Ireland’s water is indeed harder than many other places due to the mineral content in the ground, and I definitely taste more limescale in the water here in Ireland than when I am drinking water at home in Scandinavia – even with bottled water.
This is no problem for our health – ‘hard water’ is just as hydrating and refreshing as softer water, but did you know one area where it actually can wreck a bit of havoc is your hair?
Hard water hair
Hard water can take its toll on our hair, leaving it both limp, dull and brittle. As well as that, the high mineral content in the water here, both from the ground and also pipeline erosion, can result in hair colour going brassy or discoloured much quicker too, something you don’t want to happen when you have just spent a fortune at getting your colour done.
What’s more, the buildup of those minerals and metals can be a large reason your colour service at the salon doesn’t turn out the way you hoped. It can affect the outcome of your salon service and the vibrancy of your hue between salon appointments.
Basically, hard water is water that has a higher than usual concentration of minerals and metals like calcium and iron – and here in Ireland, we have a lot of iron in our water.
Enter L’Oreal Professionnel’s Metal Detox Shampoo and Hair Mask – a brand new duo that helps detoxify the hair of metals (caused by the minerals in hard water).