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Published 07:45 17 Sept 2023 BST
Updated 14:33 15 Sept 2023 BST
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With a 10,000% increase in Pinterest searches and 162 million views on TikTok, it seems the majority of people have been charmed by these mesmerising colour. And rightly so, as it is the second most popular unpredicted beauty trend for AW23, according to Beauty Daily by Clarins. So, while none of us saw it coming, we're so glad it's here. Sign me up. I'm ready to pop my dark red cherry as soon as possible.@mimiermakeup do it tbh @Mirta Miler ♬ samsinclairfx on instagram - Kaizen Daily
@emma_lisbon nothing better #darkred #cherryred #lanadelrey #foryou ♬ Ride

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