Hollywood actress Amy Adams has been announced as the new face of luxury fashion house Max Mara.
Images have been released of the brand’s autumn winter 2014 advertisements and after checking them out, we’re craving leather bags and statement coats.
Giorgio Guidotti, president of public relations and communications at Max Mara, spoke to Women’s Wear Daily to explain why they chose a Hollywood actress and not a model to front the brand’s latest campaign.
“Jennifer Garner was the first celebrity we worked with [on the accessories campaigns] and the feedback we received was excellent both in terms of sell-in and sell-out, and in terms of credibility,” said Guidotti.
Amy has previously worked with Band of Outsiders and Lacoste so she’s no stranger to the fashion game, anyone who has watched American Hustle will know she also has a knack for carrying off a statement dress.
