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30th Sep 2014

You’re Drinking For Two Now: New York Now Has A Bar For Pregnant Women

The bar will be based in Manhattan's East Village.


New York tends to the city to set new trends, but we weren’t expecting this. Manhattan’s East Village is causing a stir, with the latest advertised bar planning to open causing quite a bit of controversy.

Gestations claims to be New York’s first bar for pregnant women, announcing its intention to launch with a billboard ad in Times Square. The ad features a pregnant woman in a sports bra and shorts, with a bottle of champagne being popped in front of her.

The slogan running under the bar’s address reads:

“You’re drinking for two now.”

Never thought we’d see our baby come to life, especially with a billboard in Time Square! #gestationsny

— gestations (@gestationsbar) September 27, 2014

The company behind the billboard campaign have yet to confirm whether they’ll function as an alcohol-free cocktail bar or alternative service, but have caused a major backlash online with their marketing drive.