Dutch menswear label Suit Supply are facing social media backlash over their latest 2016 campaign.
The theme ‘Toy Boys’ features a series of men dressed in suits acting out in a series of poses against near-naked women’s bodies in a campaign labelled ‘misogynistic’ and sexist by the online community.
The images show a series of scenarios where the woman’s purpose is purely to lie in the background as a backdrop to the ‘toys boys’ playground.
According to Marie Claire, the press release doesn’t help eliminate the concerns of a sexist attitude, starting‘sometimes it seems like it’s a woman’s world these days, and we just live in it.’
Toy Boys Campaign 2016 #SUITSUPPLY
A photo posted by @suitsupply on
It went on to say:
‘So what’s a guy to do? You’re a modern gentleman, but the tables have turned. You have a certain way with the ladies…that is, until they have their way with you. You’re a playboy, but what happens when the playboy becomes the plaything?’
The online reaction to the advertising has been heavily criticised, with people taking to Twitter to voice their concern at encouraging such a message:
Holy F*CK! Friend just sent this @suitsupply ad from #Netherlands. WTAF????? How is this acceptable? https://t.co/uF8d8ABrtN
— Sunny Singh (@sunnysingh_nw3) March 1, 2016
It’s 2016 and a mass menswear brand is using a sexist, derriative ad campaign. Women are not objects @suitsupply. pic.twitter.com/RgrMVm0ebM
— Megan Ann Wilson (@shegotgame) February 25, 2016
Bruh, you’re really doing this in 2016? https://t.co/WcBUkLdieW
— Trap Palin (@frazierapproves) February 24, 2016
Not cool @suitsupply. Degrading women’s bodies to sell your suits. #wakeup #everydaysexism @WEP_UK pic.twitter.com/XyGsv7d6qV
— Tanya Moodie (@tanyamoodie) February 24, 2016
@suitsupply not planning on launching womenswear line anytime soon I take it?
— Wellclever (@wellclever) February 25, 2016
Yo @suitsupply are you selling suits or misogyny this season? Just want to know so I can accessorize accordingly. pic.twitter.com/WNeeJyF8a6
— Ikiré Jones (@IkireJones) February 24, 2016
The outbursts continued offline, with one woman sticking sanitary towels over a bus shelter advertisement, writing:
‘I am not a playground. Imagine your sister’.
The company, who were previously criticised for their derogatory stance to women in their 2014 Summer campaign, have yet to respond to their critics over their new advertising campaign.
Lead Image: SuitSupply/ Instagram
