It’s called “Veganuary“.
This month, over 120,000 across the UK and Ireland have pledged to go vegan for the month of January in a hope to change their lifestyle and previous eating habits.
The “Veganuary” campaign, which is being promoted by an international charity of the same name – has seen 120,000 people commit to go vegan, an increase of a staggering 60,000 participants since last year.
The campaign found that the majority of their signups prior to this month were in fact omnivores, who ate all types of meat and were looking for a complete change in diet and opting to take on a vegan lifestyle. Vegetarians were the second highest number of signups, with people continuing not to eat meat and now removing dairy products from their diets too.
Veganuary supports people with recipes and nutritional information, sending you daily emails with recipes and snack ideas to make sure you receive a balanced and healthy diet throughout the month.
You can pledge to go vegan for free via their website here and begin your vegan month on any day of your choosing.
Many celebrities have spoken out about their love of a vegan lifestyle including Brad Pitt, Beyonce and Ariana Grande.
Today there are over 542,000 vegans in the UK and according to Vegan Ireland, interest and uptake here is growing too at a rapid pace.
If you too are thinking of taking on the challenge or opting to cut down on your intake of meat and dairy – here are three delish recipes tried, tested and given the thumbs up by yours truly.
1. Potato and Spinach Curry
2. Thai Red Curry
3. Boozy Pecan Pie Truffles
You too can sign up here!