Gisele Bündchen is one of the world’s most successful supermodels and has fronted many a designer campaign.
However, the below Under Armour advertisement portrays her in a different way. 34-year-old Gisele is videoed giving it socks with a punch bag as tweets including “Gisele is so fake” flash on the wall behind her.
“This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter,” Bündchen said in a statement. “Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals.”
Leanne Fremar, senior vice president and executive creative director for Under Armour said of the ad: “Most women at a certain point in their life encounter contradicting opinions, expectations, praise and criticism.
“Having lived her life in the public eye since she began modeling at 16, Gisele knows what it means to focus inward in order to beat the noise and achieve her own goals”.
The video featuring Gisele is the latest in a series of ads from the brand. A previous video saw Misty Copeland, the third black solo ballerina to dance for the American Ballet Theatre, dance to the soundtrack of rejection letters she’d received as a teenage dancer.
