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27th Jun 2017

PRADA is selling a paper clip for €165 and Twitter is having none of it

Wait, what?

Orlaith Condon

Ah lads, this has gone too far.

Every week there seems to be a new designer label releasing some ridiculous item for a ridiculous price.

There was Balenciaga’s glorified shopping bag, Channel’s pointless boomerang and now it’s PRADA’s turn.

The Italian design house is known for it’s bags but has now turned its hand to office supplies.

PRADA has released a sterling silver paper clip – costing $185 (€164). The designer paper clip (yep, that’s actually a thing now) is said to be a money clip to hold notes together.

However, the release has naturally caused a stir online with Twitter users going to town on the brand for the bizarre product.

Like we said, this is just the latest in a long list of random designer items that have had us rolling our eyes.

We’ll have to wait and see what the next ridiculous designer release will be.