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3rd December 2023
08:16pm GMT
Yet, even renowned fashion giants face the challenge of being consistently mispronounced and misspelt.
According to JOOR's exploration using Ahrefs, the German sportswear giant Adidas tops the list as the most misspelt fashion brand, with a staggering 556,000 online misspellings per month.
Surprisingly, variations like ‘Addidas’ and ‘Addias’ dominate the search spectrum.
Luxury French brand Chanel claims the second spot, with an average of 408,700 monthly misspellings.
Common variations like ‘Channel’ and ‘Chanell’ showcase the struggle users face in accurately typing the brand.
Swarovski secures the third position, facing around 85,300 monthly spelling errors.
Notably, 'Swaroski' and 'Swarvoski' are frequent misspellings that challenge the Austrian jewellery giant's online identity.
JOOR's study also highlights other brands, including Moschino, Calvin Klein, and Cartier, facing their share of monthly misspelt searches.
The full list of most commonly misspelt brands is:
For aspiring fashion entrepreneurs, JOOR's experts offer essential tips on selecting the right brand name:
In the intricate tapestry of the fashion industry, a carefully chosen brand name becomes a key thread, weaving the story of success for those who dare to venture into this saturated domain.
