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07th May 2022

‘Coastal grandmother’ is the viral 2022 fashion vibe you did not see coming

Trine Jensen-Burke

coastal grandmother

Even Anne Hathaway is embracing her inner coastal grandmother.


If you are an avid TikTok user, you might have come across the term ‘coastal grandmother’ these past few weeks, as the aesthetic has been making rounds across the social media platform. (In fact, #coastalgrandmother already has a whopping 26 million views).

And let’s be clear – you don’t actually need to live on the coast or be a grandmother to be a coastal grandmother.

Essentially, according to fashion insiders – and TikToker-ers – a coastal grandmother is an entire lifestyle inspired by the aesthetic portrayed in Nancy Meyers’ movies such as Something’s Gotta Give (2003), It’s Complicated (2009) and Home Again (2017).

It was TikTok influencer Lex Nicoleta who first coined the term a few weeks back, explaining it as ‘a love of “coastal vibes, recipes, cooking… cosy interiors and more.”

@lexnicoleta GRAN EXPLAINED #coastalgrandmother ♬ This Will Be (An Everlasting Love) – Natalie Cole

In terms of style, Nicoleta describes a ‘coastal grandmother’ as “classic and timeless,” but it goes beyond just fashion. It’s also about what activities you fill your weekends with, what music you listen to and your décor.

“It’s more about the way you live your life,” she explains.

“Slowing down and taking time to enjoy the little things like flipping through magazines and sipping tea on a Sunday morning or preparing a dinner with the day’s farmer’s market finds.”

What this means, of course, is that the aesthetic isn’t just for grandmothers and seaside dwellers, but anyone who appreciates the vibes of Nancy Meyers’ films (who doesn’t?!) or visiting friends and family that live near the beach, both of which first inspired Nicoleta to coin the term.

“The coastal grandmother lifestyle is attainable no matter who you are or where you live,” she explains.

“You don’t have to live by the coast or be a grandmother to be a coastal grandmother,” she adds. “You can take aspects of an aspirational lifestyle and bring them into your everyday life.”

Sounds like a vibe perfect for summer? I know!

Heck – even celebrities are getting on board.

Se dette innlegget på Instagram

Et innlegg delt av Anne Hathaway (@annehathaway)

Wondering how to channel the coastal grandmother look this summer? Take a look:

Se dette innlegget på Instagram

Et innlegg delt av Britt Raborn (@brittraborn)

A mix of fashion and lifestyle, the costal grandmother vibe stretches to interiors too – and if you want to clear image of what we are talking about, you need a good Nancy Meyers movie binge – it is very much this vibe:

Se dette innlegget på Instagram

Et innlegg delt av Mycah Hunter (@mycah_hunter)

Curious to see if YOU are a real coastal grandmother?

Here’s a list of 10 things a coastal grandmother would do:

  1. Steal her lover’s work button-down and wear it with worn-in jeans to dinner
  2. Keep a pocket notebook to write poetic phrases when inspiration strikes
  3. Pick fresh peonies from her garden (and just tend to a garden in general)
  4. Exclusively use Le Labo laundry detergent
  5. Open a bottle of red wine at 4 pm
  6. Take long walks on the beach (either solo or with her beloved dog)
  7. Wear a signature stack of gold jewellery, curated over time from flea markets
  8. Swear by a capsule wardrobe—white, tan and shades of blue and green only 
  9. Invite her friends over every week for afternoon tea
  10. Show up to every occasion in a straw hat