Beyoncé, Kanye West and Jay-Z, along with a host of other celebrities came together on Monday evening to launch a brand new music streaming service.
A number of music’s biggest names including Madonna, Rihanna and Daft Punk joined forces to launch Tidal, a streaming service that is being branded as the first artist-owned platform for music content.
The new service will compete with Spotify but unlike Spotify, it will not have a free tier.
Speaking at the launch, singer Alicia Keys stated that she hopes Tidal will “forever change the course of music history”.
Other artists included Nicki Minaj, Usher, Arcade Fire, deadmau5 and Jack White.