To think we were worried about being weird for having a “Baby Powder” candle…
The scent masters at Yankee Candle have spill the beans on their latest release, and frankly the scent of spilled beans might have been a little less odd.
Branching out from favourites like “Clean Cotton” and “Sun and Sand”, the American candle company has turned to country music for inspiration – releasing a Luke Bryan candle.
Part of the marketing campaign for the Nashville hitmaker’s new campaign Kill the Lights, the scent is described as “Vanilla Bourbon”.
It’s the latest in a string of bold marketing moves from the Drink A Beer singer, who premiered the title track from his new album through Tinder.
