Search icon


22nd Apr 2022

A beginner’s guide to sustainable fashion

Katy Brennan

Why not commit to some small changes this Earth Day?

Sustainability can be overwhelming.

Most of us will agree making more eco-conscious choices in our every day life feels like the right thing to do – but where do you even start?

The fashion industry is one of the world’s biggest polluters and changing the way we view the clothes we wear can have a massive impact. According to the UN, clothing production has doubled in the past twenty years, and the industry is “responsible for 20% of total water waste on a global level”.

Simple small changes from individuals can influence change – it’s not about being perfect. So, here are some realistic ways to embrace sustainability.

Think before you buy

Shopping for sustainable fashion doesn’t mean never buying fast fashion again. The problem with that is it places an unfair financial and moral burden on the average customer. Not everyone has the luxury of buying ethically as it can often come with a hefty price tag. It’s all about making better choices. For example, buying something you know you’ll get a few decent wears out of rather than something you’ll wear for one night only.

Find your own style

Figuring out what you like to wear and the personal style you wanna rock means you won’t feel pressure to keep up with the latest trends.

Trends change every season, and if you’re really dedicated, this can mean a whole new wardrobe a couple of times a year. Instead of treating garments like their disposable to keep up with what’s currently in, buy more of the things you like.

Shop second-hand

Shopping second hand is one of the best ways to be more sustainable while keeping things budget friendly. Plus, if you haven’t got the time to browse your local charity shops you can do so online now via sites like Thriftify. Another huge benefit here is the fact that the items you’ll find can often be pretty unique

After your next wardrobe clear out, use apps like Depop to sell your old clothes or donate your bits to the local charity shop – one man’s trash is another man’s treasure.

Invest in a few good quality garments

Whether it’s purchasing one good quality jacket for winter instead of five cheap disposable ones or treating yourself to an expensive pair of high heels you know won’t fall apart after a night out – this can help you save a lot of textile waste going to landfill. And you’ll save money in the long run.

Curate your social media feed

Above all, don’t be too hard on yourself. We live in a culture that demands us to consume. We’re subjected to relentless advertising on a daily basis whether we realise it or not.  Curating your social media feeds can really help curb those impulse buys.

Unfollow people who post never-ending sponsored fashion hauls that make you feel under pressure to buy buy buy.

Happy Earth Day!