Search icon


28th Sep 2017

Ashley Graham says #ImNoAngel in response to Victoria’s Secret lineup

'The truth is...'

Orlaith Condon

This is the third year of the inspirational campaign.

Back in 2015, plus-sized clothing brand Lane Bryant launched the hashtag #ImNoAngel in response to the unrealistic body shapes Victoria’s Secret solely includes in their ad campaigns.

The movement was intended to highlight women of all shapes and sizes in comparison to the underwear brand that seemingly only focuses on the one.

The hashtag quickly went viral with women across the globe sharing their body-confident pictures on social media, proudly proclaiming, ‘I’m no angel’.

A post shared by Lane Bryant (@lanebryant) on

The body-positive campaign is now in its third year, and model Ashley Graham took to Instagram to share her video to launch this year’s festivities, saying:

“I’m kicking off the #ImNoAngel Challenge asking Tracee Ellis Ross, Danielle Brooks and Demi Lovato to dare to share their truths or donate to I Am B.E.A.U.T.I.F.U.L Foundation.

“Let’s hear your truth, girls!”

A post shared by Lane Bryant (@lanebryant) on

Tagging the Orange Is The New Black star in her post, Danielle quickly responded with her video, telling her truth.

“Truth is, I have stretch marks. I have always had stretch marks. And it’s OK,” she said in a video she shared on Instagram.

“The truth is, I got love handles. It’s taken me a long time to love them and accept them.

“If you love you, believe me, you’re helping somebody else love themselves too.”

A post shared by Lane Bryant (@lanebryant) on

Following the OITNB star, model Candice Huffine shared her truth about body positivity, saying:

“The truth is, I have a stomach that’s not really flat. I’ve struggled with it for a very long time. I love it but I’m very aware that it’s there.

“And I still wear a bathing suit and a bikini at the beach because I like to show it off.”

A post shared by Lane Bryant (@lanebryant) on

The hashtag has led to many women sharing their body-positive pictures and videos online, and we have to say, our feed has never looked better.

A post shared by B (@brittanipaige) on

A post shared by Marina Sena (@sena_marina) on

A post shared by Alecia Dea (@aleciacatherine) on