Breast cancer awareness is something that everyone is keen to promote.
The disease affects thousands of women (and some men) each year, with 1.68 million women diagnosed globally in 2012, according to research carried out by Cancer Research UK.
One Argentinian campaign has helped people to be aware of the best ways to do a self-examination on their own breasts while also bringing up an odd double standard that exists on social media.
By now everyone has read the stories about women’s nipples being censored on social media websites, spawning the #FreeTheNipple movement.
This campaign puts the spotlight on how strange it is that one body must be covered up, while the other goes about its’ day relatively unpoliced.
They use a woman in the beginning, with popular social networking logos covering her nipples, but soon switch to a male body.
Really well done.
