The new Maltesers ad debuted during the Paralympics opening ceremony last night.
The chocolatiers are known for taking a lighter approach to life and their new cheeky ad looks at the lighter side of disability.
It stars Storme Toolis hanging out with her mates talking about her new boyfriend.
Storme starts to divulge the details of a romantic rendezvous, saying that as things were getting a little frisky she began to have a spasm.
“My hands may have been wandering slightly. And then I start having a spasm, which he misinterprets,” she jokes.
Storme then demonstrates some pretty rude but pretty funny hand gestures.
https://www.youtube.com/watch?v=YgUqmKQ9Lrg
The reaction to the ad on Twitter is overwhelmingly supportive.
Might have just done an actual real LOL to this Maltesers Ad | New Boyfriend https://t.co/d9ZiaKttpY via @YouTube
— Matt (@SequentialX) September 8, 2016
Bloody love that #Maltesers advert @stormetoolis #diversity
— Gavin Kermack (@GavinKermack) September 8, 2016
A behind the scenes video explains that Maltesers partnered with Scope to produce the ad. Campaigns Manager Rosemary Frazer explains that roughly 20% of the population of the UK have a disability.
https://www.youtube.com/watch?v=mx12fTwOQl0
Despite the large number, Frazer says they are invisible on TV. Michele Oliver, the VP of marketing for Mars chocolate says that the ad was inspired by the Paralympians. Richard Lane, the head of campaigns for Scope says the ad represents the reality of life for people with disabilities. Dave Buchanan the writer, says the ads are actually based on real stories that they have been told.
We love it. More please.
