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Published 10:30 19 Feb 2022 GMT
Updated 13:18 16 Feb 2022 GMT

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So what is going on with the pick-me? “Pick-me-ism definitely is rooted in internalized misogyny and a desire to distance oneself from traditional female archetypes and stereotypes, which we’ve been told all our lives are bad and negative,” says Amy Rosenbluth, a recent Political Science and International Development graduate from McGill University who penned an in-depth analysis on TikTok’s #PickMeGirl trend. “I’d also argue that most of us have probably exhibited pick-me behaviour at least once in our lives,” she adds. “It’s kind of in the same way that we all want to be unique and be apart from everyone else, so a lot of women believe that if they lean into these archetypes and diminish other women, that they will be able to set themselves apart and be picked. They do that by casting themselves as superior to lesser traditional or regular women and girls.”@sneha.v Hmmmm what’s she hiding? #pov #pickme #pickmegirl #acting ♬ original sound - Sneha
In it, the Kardashian-Jenner sisters are taking part in a volleyball game, and Kendall jokes that she's got the body of a sports star. "I did this blood test. They told me that I’m super athletic and I’m built for this s***," she told Khloé.
There are also other clips that keep resurfacing, with Kendall often describing herself as a 'nerd' and 'not as into makeup' as her other sisters, in particular Kylie.Ridiculous? For sure. Not to mention the fact that the share irony of these women calling out other women seems to be utterly lost. The thing is, Rosenbluth points out, while the #PickMeGirl trend may have started as an attempt to call out a certain type of behaviour, the trend has now more or less devolved into (mostly) female TikTok users labelling other women as pick-mes for any behaviour that might attract male attention, including “being short, enjoying sports and not wearing makeup.” Ironically, the ones calling out pick-me behaviour have perhaps transformed into the pick-mes themselves. “In scrutinizing the personalities and behaviours of her peers, the woman decrying the pick-Me is positing herself as the ‘real’ and ‘unfiltered’ girl, pitted against supposedly fake and vapid Pick-Mes. She, therefore, defines herself as superior to the Pick-Me Girl,” writes Rosenbluth. Kendall, however, recently had a brilliant response to the whole ordeal, sharing a funny TikTok from a recent ski trip, where she fails to land a snowboarding jump, and instead falls flat on her face.@kardashianicon Part 2? #kendalljenner #pickme #nerd #justkidding #foryou #foryoupage ♬ original sound - kardashianicon
@kendalljennerit’s giving ‘pick me’ vibes ♬ original sound - E! Entertainment
Set to the soundtrack of her claiming to be athletic, the post's caption read, "It's giving 'pick me' vibes."
Needless to say, her fans loved her not-so-subtle shade for the haters."Lmfao living for Kendall throwing shade at everyone's comments," one follower wrote.
Kendall's good friend Hailey Bieber simply added, "Lmaooo" while another person wrote: "THE CAPTION" and "Self-aware icon."
Well played, Kendall!
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