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24th Aug 2021

It looks like Ariana Grande’s is the next celeb make up line we’ll be obsessing over

Fingers crossed this is true.

Rihanna’s got Fenty Beauty, Selena Gomez has Rare Beauty and now it looks like Ariana Grande might be dropping her own make up range.

Rumours are flying around saying the singer is set to release her own beauty line, and while they could just be rumours, it’s hard to deny them with so much evidence alongside it.

Fans went into a frenzy when they noticed that a new Instagram account and website called r.e.m Beauty had launched but not posted anything.

Anyone who listened to her hit album Sweetener will remember the song r.e.m, so it would be strange for it to be a coincidence.

To make it even more interesting, Ariana’s mum Joan Grande follows the page, so big things are happening.

And just as fans really started taking a deep dive into how true the rumours were, billboards for the brand have now been showing up on Times Square in New York City.

What has us all even more convinced was when Ariana’s friend Doug Middlebrook took a selfie with one of these billboards and put it on his Instagram story yesterday, tagging the singer in it as he posted.

This isn’t the first time the Grammy award winner has dipped her toes in the beauty industry, Ariana has released a range of perfumes over the years, the most recent one going by the same name as her 2019 hit Thank u, Next.

According to the United States Patent and Trademark Office, the r.e.m trademark has listed different products that will more than likely be included in the range including concealers, lash serum, eyeshadow, eyeliners, lipstick, highlighter, hair extensions and makeup sponges

But of course, to keep the element of surprise, the trademark wasn’t filed under Ariana’s name, but instead under Thunder Road, Inc. which is a company that aligns with another Ariana is associated with.