Search icon


19th Sep 2021

Hailey Bieber hints that she’s starting her own skincare range

Ellen Fitzpatrick

We’ll take it all.

If there’s anyone in the world that we need to know how they look after their skin, it’s Hailey Bieber.

With perfect skin herself, she always seems to really take care of it and just as we started to hunt down how she does it, the model has hinted that she’s starting her own line.

Heading onto Demi Lovato’s 4D podcast, Hailey opened up about her marriage and life before fame hit, but the part that stuck out most was when she revealed all about her new range.

Saying she is stepping into the beauty industry, Hailey never specifically said what type of brand she was developing.

She said: “I’m going to step into the beauty world and I’m starting a company which has been really exciting.

“We’ve been working on it now since the very beginning of the pandemic so we’re almost two years into it.

“I feel like for the first time ever I know this is where I’m supposed to be and this is what I’m supposed to be doing.”

While her comments were vague, fans have discovered an Instagram page that the 24 year old is following called Rhode, after her middle name.

TMZ also reported that Hailey has filed for a trademark forĀ Rhode, a beauty, skincare, and wellness brand.

The trademark covers “wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare,” according to the site.

She added: “I want to make products that people can get their hands on, that are affordable, that they can enjoy, that really work.

“I want to evolve.”