The DRAMA! James Charles slams Wet n Wild for ‘copying’ his Morphe palette

"That’s crazy... your “NEW” palette looks extremely similar."

James Charles isn't a happy MUA today after he recognised a similar design to his sell-out Morphe palette doing the rounds on Twitter. The palette from budget beauty brand Wet n Wild is part of their new fall collection featuring 40 shades which caught James Charles' eye due to their similarity to his product and packaging. Hitting out at the cosmetic company, James shared a photo from Wet n Wild promoting their "new" palette and claiming it's not new but, a copy of his.

That’s crazy... your “NEW” palette looks extremely similar. ? https://t.co/ualEHvoLOP

— James Charles (@jamescharles) September 7, 2019

Fans were quick to chime in, adding that the palette even featured the same layout making it very similar to James' release earlier this year.

pic.twitter.com/nqUnK4kkUC

— B (@Nichole593) September 7, 2019

As one to not shy away from a heated debate given the controversy with Tati Westbrook earlier this year, James explained why the palette has caused him anger - noting that there's no attempt to "hide" the copying.

there are only so many colors you can put into an eyeshadow palette & I’m not claiming to “own” specific colors. BUT when you copy the exact shades & layout from my palette without even TRYING to hide it...? ??

— James Charles (@jamescharles) September 7, 2019

Reacting to the drama, Wet n Wild spoke to fans explaining that they're a drugstore and so, do "dupes" of different brands.

We're a drug store brand, Sierrah. As such, we develop dupes alongside our own product.

— wet n wild beauty (@wetnwildbeauty) September 7, 2019

Wet n Wild continued to explain that James Charles' Morphe palette was bought from a manufacturer where products are created for plenty of different companies and so, the idea wasn't stolen to begin with. However, James himself then got involved with Wet n Wild asking them to stop causing "drama" and giving information "out of context".

You’re tweeting information out of context to start drama, this is beyond unprofessional. Jiaxing Huasheng is the manufacturer that produces my palette, which I designed and formulated myself. Every company has a manufacturer that they “buy” their stock from, including you.

— James Charles (@jamescharles) September 7, 2019

Wet n Wild then continued to anwser more fans explaining that drugstore and "prestige" brands can share the same manufacturers making their products appear similar.

Drugstore brands can share the same manufacturer as more 'prestige' brands. Where the difference is, is usually in the packaging and marketing.

— wet n wild beauty (@wetnwildbeauty) September 8, 2019

And so the drama continues... Wet n Wild has not yet released any other photos of their palette and so, we wonder will the controversy continue once the product actually drops, hmmm.