People are seriously unimpressed.
Always known to cause quite an online stir, Cara Delevingne is at it again and this time she has teamed up with Jimmy Choo for their latest campaign.
A campaign titled “Shimmer in the Dark” to showcase the designer’s latest collection is getting labelled “sexist” and “disgusting” by both viewers and fans who believe the video promotes harassment and cat-calling.
The video features Cara walking the streets of New York City on her way to the club, where people whistle and shout praise for her shoes.
Described by Jimmy Choo as: “From the pre-prep to the early hours, it’s a whirlwind of disco, sparkles and great shoes” is not receiving the same outlook from the public.
Because being cat-called and harassed on the streets of NYC is just so cool, sexy and fun! Wow. Read the room Jimmy Choo!
— Bonnie Bauman (@bonbauman) December 19, 2017
Not sure why this cara delevingne jimmy choo ad keeps coming up on all my timelines… that’s some dumb ass marketing if a broke 20 something year old is their target audience
— cheeky vegan (@BrittaniRaeH) December 6, 2017
Hey ladies, buy our shoes! You’ll have to beat men off with a stick! No, really! Buy two pairs now and get a Jimmy Choo man-beating stick absolutely free!
— Nick (@nabinnyc) December 20, 2017
Perhaps now is not the best moment to run an ad about how cool and sexy catcalling is? https://t.co/8TK9huRHLL
— Jessica Valenti (@JessicaValenti) December 19, 2017
can someone please tell the fashion industry that we have jobs and money now? They seem to keep selling exclusively to the men in our lives with these campaigns. Someone should let them know.
— Ashley LLL (@Oh_Lovelacee) December 19, 2017