What is the ‘Skin Flooding’ trend and should we be doing it?

Is it as scary as it sounds?

Most trends that come on the scene often come with cute, pretty, and inviting names, but this one evokes a sense of fear, if I’m honest.

Skin flooding is a skincare trend that took over TikTok this year and involves exactly what you’d imagine: layering multiple skincare products onto damp skin.

This is done in a bid to lock in moisture to help skin appear smoother, with the star of the show being hyaluronic acid. But should we be doing it?

According to the skincare brand REN, we definitely should.

In fact, they say, because this skin flooding isn’t ‘an inherently irritating skincare routine, it can be effective on most skin types.

Basically, skin flooding involves saturating your skin with a high concentration of hyaluronic acid to deliver an efflux of moisture to the deepest layers of the skin.

My personal hyaluronic hero is the serum from the skincare brand Q+A, which also recommends using it on damp skin for best results.