Pop legend Madonna is to launch her own brand of skincare products in Japan with a special pop-up shop in Tokyo.
Her products, MDNA Skin, will be on sale exclusively in Japan up until February 23rd and will then be released to the global market.
“The brand’s goal is to challenge women and their awareness about the art of beauty and skin care,” Michelle Peck, Madonna’s brand ambassador and skincare artist said.
“Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after every use.”
The products will include a facial serum, clay mask and skin rejuvenator and according to the official press release:
“The clay oil therapy inspired Chrome Clay Mask, made with a base of clay from Montecatini Terme in Italy, which performs multiple functions that enrich the skin.
“The Skin Rejuvinator – the specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the skin.
“The Serum – based on an original formula that was created exclusively for Madonna, it creates a glowing effect when used alone and is further enhanced when used with the Chrome Clay Mask and Skin Rejuvinator.”
Madonna’s new range has been launched in collaboration with MTG, Japan’s leading beauty company.
