Penneys Teases a Very Exciting New Collection

Usually when we visit Penneys it’s for additions to our wardrobes, but at the moment it’s all about the homewares. 

Today, the high street favourite teased a quick behind the scenes look at an exciting new collaboration – a homeware range fronted by popular blogger Velvet Ghost, aka Gabrielle Rose.

There’s lots of pastel, sequins and cat motifs in the collection, which is the first of its kind for the chain. Sheffield-born 21-year-old Gabrielle has almost a million subscribers on her hugely popular channel.

Items in the collection start from £1.80 while the most expensive buy is a duvet set for £16.

A #BTS glimpse of our partnership with @velvetgh0st on our new exciting homeware range! #PrimarkHome #Homeware

A video posted by Primark (@primark) on Aug 3, 2015 at 12:02pm PDT

We can’t wait for this cuteness to hit stores! Join us on primarksnap for a glimpse at the new Gabriella @velvetgh0st homeware collection! ? #PrimarkHome #comingsoon #sneakpeek

A photo posted by Primark (@primark) on Jul 30, 2015 at 8:36am PDT

We love our cat naps just like @velvetgh0st! ? We are thrilled to collaborate with Gabriella on the cutest homeware collection you ever did see!! Eye mask £1.80/€2.50 #PrimarkHome #Homeware

A photo posted by Primark (@primark) on Aug 1, 2015 at 7:31am PDT