Temperatures have noticeably dropped this week and while that’s not exactly good news, this new campaign from Gap definitely has us wanting to get our autumn winter fashion on.
Gap’s fall campaign is full of famous faces including Mad Men’s Elisabeth Moss, Hunger Games actress Jena Malone, actress Anjelica Huston and Broadwalk Empire’s Michael K. Williams.
“Dress Normal” is the campaign’s tagline, sending a message that people should be comfortable and dress for themselves.
Gap Global Chief Marketing Officer, Seth Farbman, said: “Finding your own version of ‘dress normal’ is an art, my normal is different from your normal, and that’s the essence of the campaign.
“This fall, Gap celebrates dressing for yourself and finding those perfect items-a pair of jeans, a t-shirt-that make you feel confident to be your most authentic self”.
The campaign officially launches on September 2.
Images via Gap
