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03rd Oct 2023

Barbie, Beyonce, and Wednesday: The 20 most popular Halloween costumes for 2023


BY Katy Thornton

Prepare for wall to wall Barbies out there.

Retailer Pour Moi has pulled together the stats of the most sought after Halloween costumes for 2023 by comparing it to how many searches the same outfit got in 2022.

It comes as no surprise I’m sure that Barbie is on the top of people’s wish-lists. Just as Margot Robbie’s portrayal of Harley Quinn captured everyone’s attention in 2016 (and later in 2021 when the second Suicide Squad film that pretended the first didn’t exist came out) her performance as stereotypical Barbie struck a chord with many of us (as did Ryan Gosling’s portrayal of himbo Ken).

In fact, Barbie makes the list several times in different outfits and forms, which more or less spells out there’s going to be every kind of Barbie out there on October 31st.

Iconic moments and people from 2023 will also play a prominent role in this year’s most popular costumes. Beyonce’s Renaissance tour has been one of the most documented musical events of the year, with ‘Beyonce’s Renaissance costume’ the 11th top trending Halloween outfit as searches see a 300% increase.

Likewise, Elon Musk’s takeover of Twitter (now X) was one of this year’s biggest news stories, making him the 12th biggest inspiration for the spooky season ahead. Spooky indeed.

The most sought after costumes for Halloween 2023 are:

1. Cowgirl Barbie

2. Oppenheimer

3. Roller-skating Barbie

4. Ken

5. Beth Dutton from Yellowstone

6. Ellie from The Last of Us

7. Barbie costume

8. Rip Wheeler from Yellowstone

9. Ted Lasso

10. Wednesday Addams

11. Beyonce’s Renaissance outfit

12. Elon Musk

13. Maddy from Euphoria

14. Little Mermaid costume

15. Taylor Swift

16. Apollo Creed

17. Rihanna’s Super Bowl outfit

18. Selena Gomez

19. Weird Barbie

20. M3GAN