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24th Apr 2024

WE’RE HIRING: Social Content Editor for HER and HerFamily

Laura Cunningham

An exciting opportunity has arisen for a talented social media editor to work across the Her and HerFamily brands at JOE Media Group

JMG is Ireland’s largest digital media house and the home of JOE, SportsJOE, HER HERFamily, Lovin Dublin, and Gay Star News. With a collective Irish social following of over 3 million and an overall monthly readership of more than 5 million, we reach every social media user nationwide more than once per week.

Since 2012, HER has been Ireland’s female-focussed online hub, delivering the latest in trends, entertainment, fashion, beauty and switched-on social commentary. Sister brand HERFamily is a lifestyle site for Irish parents, offering supportive, non-judgemental insights, ideas for family fun and travel, as well as news and entertainment with a family-focus. 

The Role

The successful candidate will manage and help create the social output of both the HER and HERFamily brands, working alongside a team of talented social creatives and digital journalists at our Dublin city centre offices. 

Key responsibilities

●  Lead the social vision of the Her brand across social platforms.

●  Be responsible for the creation of daily trending content and social products to be published to Her social channels, in particular Instagram and TikTok.

●  Contribute to weekly brainstorms on trends, video ideas, content strategy and more for the Her channels.

●  Liaise with the Brand Director on a constant basis to devise creative ways to distribute editorial content via the Her social channels.

●  Work with the sales teams and Brand Director to plan and execute a plan for the creation, promotion and sale of social products throughout the calendar year.

●  Working with the Brand Director to maintain current quality of output while exploring new and exciting areas of opportunity.
●  Propose new ideas and concepts for social media content. Stay up to date with current technologies and trends in social media, design tools and applications.

●  Review performance of content, suggest improvement areas and work with Head of Social & Content Strategy and the Her Brand Director in maintaining the future of social media creation.

●  Activate partner brands through social platforms using creative content and onscreen skills, collaborating with other departments – editorial, innovative, and client services – to ensure client needs and KPIs are met without compromising brand values.

●  Discover, source, reach out on brand-aligned UGC


● Background in social media analytics a plus, or a social media management/ design/journalism /digital marketing /digital production background

● Ideas person who is able to contribute to brainstorms (editorial and commercial)

●  Interest in society, entertainment and women’s issues

●  Experience shooting video and using short form in-app editing software

●  Strong on-screen presence and comfortable featuring in video and VOs

●  Ability to deliver creative content (text, image and video)

●  Can-do attitude with strong attention to detail

●  Solutions-oriented and proactive

●  Willing to learn on the job and adapt depending on the circumstances

●  Ability to multi-task and juggle different tasks depending on the day

Personal Qualities

●  A deep knowledge of how social feeds and algorithms work – knowledge of how various platforms differ from each other.

●  Experience working as a content creator or social media manager for a publisher, brand or business, having a proven track record in planning and implementing a clear social strategy

●  A strong understanding and experience in using a range of social analytics tools (CrowdTangle, Google Analytics, Tagger, etc.) to monitor and achieve KPIs.

●  Knowledge of Adobe Photoshop/Canva needed

●  Varied portfolio showcasing short-form social video formats, specifically designed for social media – showcasing front of camera presenting is preferred●  A proven track record in pitch, storyboarding, directing (or assisting) on projects from ideation to final execution.

To apply, send your CV and examples of your work to Laura Cunningham, Brand Director Her and HerFamily on [email protected]