Andrew Tate has – finally – been banned from Facebook and Instagram

About time.

Google the name 'Andrew Tate' and your search will yield more than 45 million results. In the past couple of weeks, the 35-year-old former kickboxer has been Googled more than both Elon Musk and Kim Kardashian – and has shot to stratospheric fame for his very controversial views. Tate first became known back in 2016, when he was kicked out of Big Brother following a video of him surfacing, where he appears to attack a woman. At the time, Tate claimed that the video had been edited, claiming the footage was 'a total lie trying to make me look bad,' but he has since garnered lots of attention online for his sweeping statements on women and relationships, which many have dubbed as 'misogynistic' and 'toxic'. However, Tate's social media star has continued to rise, with young men and boys across the globe subscribing to the 35-year-old twisted views – and signing up to his business account, Cobra Tate, which aims to teach followers how to 'get fit,' 'get money' and 'get connected.' Earlier this week, some schools and teachers claimed that Tate has caused teens to display signs of ‘toxic’ sexism.

Banned by Meta

Women's rights activists have been calling for social media platforms to ban Tate from spreading his toxic messages, and finally, Meta has taken notice and banned the former athlete from both Facebook and Instagram. The Meta ban comes after a public outcry led to thousands of people calling him to be banned from social media platforms because of his disturbing views. The reason, Meta says, is that Tate was 'breaching their policies on dangerous organisations and individuals' – but did not elaborate further.