Zoella has come in for some criticism online for her latest product.

The English Youtube star, 27, has an audience of over 16 million followers across two Youtube channels and has built a beauty and lifestyle brand around her success.

A post shared by Zoella Beauty (@zoellabeauty) on Jul 18, 2017 at 9:15am PDT

Her newest release is an advent calendar that's landed on shelves just in time for Christmas. The All You Need is Xmas calendar retails in Ireland at €65 and contains twelve 'exclusive' treats. The treats are a bauble, some confetti, a purse, a candle, two cookie cutters, a notepad, a key ring, a pen, a 30ml room spray, stickers and a votive (check them out in the videos below). Zoella's fanbase consists largely of young girls and a number of people have pointed out that parents buying the product for their kids don't get too much bang for their buck. https://twitter.com/nordentoft2/status/929450069916569606 https://twitter.com/sophxthompson/status/930009124712206336 https://twitter.com/sallysaysbeauty/status/928634204778319872 Some fans came to the influencer's defence. https://twitter.com/DLPWonders/status/929966564572622849 https://twitter.com/Sanoobar/status/930091724176744448 The calendar has also caused a stir on Youtube, with fellow video-creators sharing both positive and negative reviews. Zoella, whose real name is Zoe Sugg, has 11.2 million followers on Instagram and 11.8 million on Twitter and started her Youtube channel from her bedroom in 2009. In 2014 she released her debut novel, Girl Online, which "achieved the highest first-week sales for a debut author since records began in 1998," according to the Guardian. Recent estimates put her monthly earnings at £50,000 (€55,870)