Zoella has come in for some criticism online for her latest product.
The English Youtube star, 27, has an audience of over 16 million followers across two Youtube channels and has built a beauty and lifestyle brand around her success.
Her newest release is an advent calendar that’s landed on shelves just in time for Christmas.
The All You Need is Xmas calendar retails in Ireland at €65 and contains twelve ‘exclusive’ treats.
The treats are a bauble, some confetti, a purse, a candle, two cookie cutters, a notepad, a key ring, a pen, a 30ml room spray, stickers and a votive (check them out in the videos below).
Zoella’s fanbase consists largely of young girls and a number of people have pointed out that parents buying the product for their kids don’t get too much bang for their buck.
https://twitter.com/nordentoft2/status/929450069916569606
some working class families are probably busting their asses right now trying to afford that £50 Zoella advent calendar and I don't know how she can live with that knowing it's worth about a fiver
— Sophie Thompson (@sophxthompson) November 13, 2017
Just watched zoella advent calendar unboxings and it is hilarious how people are pretending they are impressed with gifts of stickers, glitter and a cookie cutter 😂😂😂
— Sally Ivens (@sallyivens) November 9, 2017
Some fans came to the influencer’s defence.
Why are people so mad about the Zoella advent calendar? Firstly, it's not "for kids". Secondly, if kids can spend £50 without adult supervision something's very wrong on the parents behalf. Thirdly, for everything combined at Primark you would pay the same price.
— Nikki. ★ eras tour paris n3 & n4 (@barefootcoven) November 13, 2017
I don't get the drama with @Zoella advent calendar, yes it's £50 but it's up to you to make the decision to buy it. It's probably on offer in Superdrug anyway!
— Sanoobar (@Sanoobar) November 13, 2017
The calendar has also caused a stir on Youtube, with fellow video-creators sharing both positive and negative reviews.
Zoella, whose real name is Zoe Sugg, has 11.2 million followers on Instagram and 11.8 million on Twitter and started her Youtube channel from her bedroom in 2009.
In 2014 she released her debut novel, Girl Online, which “achieved the highest first-week sales for a debut author since records began in 1998,” according to the Guardian.
Recent estimates put her monthly earnings at £50,000 (€55,870)
