A commercial from hardware store Robert Dyas has left people cringing.
The video, complete with the hashtag #DyasComingOut features staff members talking about their sexualities.
https://www.youtube.com/watch?v=_YS2dSa-Ud0#t=30
Marcus says “Hi, my name is Marcus. I work at Robert Dyas and I’m gay”.
He goes on to talk about how he likes volleyball, going out with his friends and showing “gay and straight customers our funky range of Christmas gifts”.
Then we meet James who’s straight, enjoys sailing and baking and “showing off all our Christmas kitchen gadgets to our gay and straight customers”.
People really don’t know what to think of it…
My name is Robert Dyas and I’m gay. Or straight. Whatevs!
— Phil (@philswales) December 13, 2015
@RobertDyas weirdest ad ever. — Dave Lamont (@davelamontuk) December 13, 2015
If you haven’t watched the Robert Dyas Christmas advert yet then do so. It’s the most bizarre thing you’ll watch all year ? promise.
— Alicia Jane Carter (@aliciacarter901) December 13, 2015
@RobertDyas I also disliked the use of “straight”. If you are not straight it implies bent which is derogatory. You’ve put me off your brand — shaggy man (@shaggyman19) December 13, 2015