Search icon


18th Feb 2018

The average time spent scrolling on Instagram has been revealed

Instagram stories

How much time do you spend scrolling through Instagram?

Sure don’t we all just pop on for a quick look through our top posts, double tap a few selfies, and have a lurk through the ‘discover’ tab before continuing with our day?

It’s almost second nature. We don’t even realise we’re doing it.

However, Instagram has recently told us all exactly how much time the average user spends scrolling through their app, and the findings might surprise you.

The company revealed that the Stories feature increased the amount of time people were spending on the app to upwards of 32 minutes every day.

“Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day.”

Those quick checks every couple of hours really do add up…

Instagram stories

And we weren’t just spending more time on Instagram, we were using certain hashtags a lot more.

#Goodmorning, #work, and #Goodnight were the top three tags, with #mood, #happybirthday, #TBT and #love also proving very popular.

The app’s most used stickers were the vibrant location sticker and the time sticker.

Users were also pretty fond of puppy ears, making it the most popular filter of the year.