A New Zealand advertising company has been forced to apologise for adopting a transphobic slogan with their Christmas campaign mocking Caitlyn Jenner.
Cranium Signage featured the infamous Caitlyn Jenner Vanity Fair cover, photoshopped to include a Santa hat, and a crude, offensive caption:
“I hope your sack is fuller than mine this Christmas.”
What do you think of this advertising board in Auckland??? #smackyourface
Posted by Smack your face on Tuesday, December 1, 2015
After some initial complaints, the company offered a half-apology, marking the signs with a ‘censored’ poster (as caught on Twitter below):
Censored, and yes we put the rubbish in the bin which is going to the landfill
Posted by Cranium Signage on Tuesday, December 1, 2015
According to the Huffington Post, local LGBT communities and supporters applied pressure on the company to reconsider their controversial decision, pointing to high suicide rates in the community and a lack of respect to those transitioning.
The company has now been forced to make a sincere apology, including a $1,000 donation to Rainbow Youth – an organisation that supports LGBT youth.
Owner Phillip Garratt has since released an apology via the company’s Facebook page:
Good evening,We have removed our post and are now removing the sign tonight due to people taking offence. It was not…
Posted by Cranium Signage on Tuesday, 1 December 2015
The move comes just weeks after a Dublin flooring company launched a campaign encouraging customers to ‘take a leap’ and ‘go for the change’, featuring an image of Caitlyn Jenner on their marketing posters.
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