This is nuts… but in a really good way.
In order to highlight the importance of young males keeping their genitals in check 20 men participated in a project with a difference.
This Canadian advertisement for testicular cancer awareness is very clever (and somewhat enjoyable to watch).
The YouTube video description reads: “How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that.”
Fair balls play to all the lads involved.
Video via YouTube/Crush FX
