Peter Andre has apologised for the recent joke he made on Celebrity Juice about appearing in the Iceland advertisements.
The singer-turned-reality-star received a lot of criticism after implying that he was “embarrassed” about the promos which feature in all of the I’m A Celebrity… Get Me Out Of Here! ad breaks.
This is a clip of the joke Peter made during Celebrity Juice.
In his column for Closer magazine, Peter explained: “It was completely tongue in cheek, but some took it the wrong way and called for me to be sacked as the face of the brand.
“First of all, I sincerely apologise if it upset anyone. I knew Keith and the team were going to banter me for doing the ads, so I just got in there first.”
He continued: “I’m extremely proud to be the Iceland ambassador and we’re all had a great response from the ads.
“It’s an ongoing joke in my house that whenever I come on TV, I have to leave the room because I can’t watch myself back – that’s what HDTV does to ya!”
After the joke was made and people reacted negatively, Iceland tweeted in support of the 41-year-old. Their post read: “He was just joking, it’s the nature of the show, he’s a top bloke.”
