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16th Jun 2016

High-street brand faces backlash for this viral post about their sizes

Body shaming at its finest...

Rebecca Keane

Some shops seriously need to get their shit together…

Shopping for clothes can be a tough enough job as it is.

There’s nothing worse than trawling through all the shops, sweating in the changing rooms and scrambling for a skirt in your size before finding that nothing fits you.

It’s not fair and it frankly, it makes me feel like a bag of SHITE.

One British woman was shopping for jeans in her local H&M branch and found that the store had somehow shrunk their sizes.

Ruth Clemens from Leeds was searching in the sales for a cheap pair of trousers when while trying on a pair of size 16 jeans, she found they didn’t fit.

In a Facebook status, posted on the clothing retailer’s wall, the shopper complained of how small the shop’s sizes were.


“Dear H&M,

I was browsing your sale items in your Leeds store and spotted this pair of kick flare jeans. They were only a tenner – bargain! – and a size 16. I’m normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I’d try them on. It did not go well.

As I’m sure you’re aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes).

I am not overweight (not that that should matter) and although I’m 5 foot 11 my body is pretty average shape-wise. It’s already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small? Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn’t for people like me?

You might recognise the top I’m wearing – it’s one of yours and it’s a size Medium. Sort it out would you.

#whatdoesplussizeevenmean #bodypositive#fashionforall”

This body shaming is NOT cool H&M, not cool AT ALL!

Images via Facebook